You started your business because you are really good at what
you do. You have a unique passion, gift, and talent that no one else has. And
because no one else has your exact gifts and talents and what comes easy to you
doesn't come easy to them, they need you.
1.
They need
you to help them by sharing your expertise, knowledge, and skill.
2.
They need
your services and products.
3.
They need
you to market yourself and to market your business.
But here’s the problem. No one can do business with you if
they don’t know you exist.
You can’t help them improve their life or their business with
your products, programs and services if they can’t
find you. Marketing your business and yourself is just as much about helping
other people as it is about marketing your products and services.
You owe it to your future prospects, customers,
and partners to create a marketing strategy your business. You owe it to them
to spread the word about your expertise and skill. By investing in your
business and marketing yourself, you are;
1. Doing
yourself a favour, you are creating an opportunity to educate your target
market on how you, your products, and services can help them change their ways
and achieve their goals.
2. Doing
your audience a favour, you are making it easier for them to find you, to find
your valuable information, and to get help.
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